FinTech · B2C
A premium page for the platform's partners
A dedicated page for partners of an international crowdfunding platform, designed to showcase premium investment opportunities and improve overall navigation and experience.
Role
Senior Product Designer
Tools
Figma
Scope
Premium Club page, mobile and tablet versions
Year
2023 — 2025
About
Premium STATUS, a partner page
A dedicated page for partners of the crowdfunding platform, designed to showcase premium investment opportunities and improve overall user navigation and experience.
Problem
Premium packages that didn't feel premium
The previous design lacked a premium feel and clarity, and navigation was not intuitive enough, making it harder for partners to find key actions.
Larger investment packages for partners required better visual structuring, and the page needed to reflect a more exclusive, trustworthy brand image.
The old page is recreated here from the old account's style: no screenshots of it survived.
Solution
A premium partner page with clear packages, fast navigation and layouts for every device
My role
End to end, from the first idea to release
I led the page from the idea to launch: the structure and flows, the visual concept and the graphic language. Then I handed it over to development and tested the build before release.
Pattern
Gradient
Inner Shadow
Simple figures
icons
Abstract
After launch
| Metric | Result |
|---|---|
| Time on page | +18% |
| Conversion for premium packages | +12% |
| Bounce rate | −10% |
Improved content structure and premium UI raised engagement, a simpler offer presentation lifted premium purchases, and clearer navigation cut the bounce rate. Positive user feedback and higher click-through confirmed the higher perceived value of the premium packages.
+12%
Premium package conversion
+18%
Time on page
−10%
Bounce rate